2010 Scrip 100 - Japan price cuts to sting at home and abroad
This article was originally published in Scrip
Pharmaceutical companies are bracing themselves for Japan's next round of drug price cuts, due in April 2010. Faced with shrinking margins at home, Japanese firms are refocusing their efforts on rapidly expanding Asian and stable western markets to prop up their bottom lines. Will Japanese pharma lose its taste for innovation, asks Karen Beynon.