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GSK’s Witty Heralds Success Of New Sales Model, Reassures Over Advair

Executive Summary

GlaxoSmithKline isn't losing too much sleep over imminent generic competition in the US for Advair and CEO Andrew Witty explains why he expects biologics-like economic dynamics for the product. The CEO also outlined the measurable gains of GSK's new model for engaging with healthcare professionals at a media interaction in India.

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