This article was originally published in Start Up
Executive SummaryLabPortal is a newly established portal company, which offers labs, physicians, and hospitals Internet connectivity. Funded by GTCR, a private equity management firm in Chicago, LabPortal has the resources to establish itself in an increasingly competitive but nascent field. LabPortal offers applications service provider services, as well as private branding to laboratories, allowing them to take advantage of Internet-based promotional activities at low costs.
You may also be interested in...
ACOs have been one of the most hyped innovations in the US health care sector this decade. The buzz may be overdone, but ACOs are now established as a different—and confusing—new customer segment for pharma. How is industry adjusting?
Pharma companies are building long-term value propositions that should appeal to Accountable Care Organizations into some go-to-market strategies for new drugs and to repositioning efforts of already marketed drugs that have hit snags. The rationale might seem straightforward—for example, more convenient dosing that improves compliance and cuts down hospitalization rates--but the nuances can be complex. Moreover, even when their products appear to have compelling cases for value, companies have not by and large made ACOs a distinct target for their commercial operations.
While cancer experts are almost giddy with enthusiasm about rapid advances in cancer immunotherapy—in a field not known for euphoria--they are equally pessimistic about market access hurdles as impediments to improved patient care and are seeking manageable approaches to assessing value.