This article was originally published in Start Up
The key factors in encouraging physician adoption of PDAs (personal digital assistants), according to PocketScript, include speed--information tools must absolutely not slow doctors down, and "stickiness," which the company defines as "never giving a doctor a reason to put the PDA down." PocketScript believes it has a system that fulfills these requirements. It is beginning with an e-prescribing application.
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As bleak as times may be for e-health start-ups, there's certainly no dearth of companies trying to get personal digital assistant devices into the hands of physicians. Although most of the buzz has been about e-prescribing, that's only the beginning of what start-ups aim to offer.
Wound Solutions Ltd. looks to the paradigm of patient self-care in diabetes to address the gaps in chronic wound care, where the feedback provided by blood glucose monitoring encourages changes in behavior. A small device that is placed under a compression bandage helps patients with venous leg ulcers comply with the steps they should be taking to support wound healing, in the process, collecting data that helps clinicians make informed therapy decisions.
The treatment of chronic wounds is challenging, not only because of the underlying biology, but also because of more practical considerations: fragmentation in the care settings, the logistics of delivering products to patients, and the costs of chronic care. Next generation advanced wound care companies are engineering solutions to these problems.