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PocketScript Inc.

This article was originally published in Start Up

Executive Summary

The key factors in encouraging physician adoption of PDAs (personal digital assistants), according to PocketScript, include speed--information tools must absolutely not slow doctors down, and "stickiness," which the company defines as "never giving a doctor a reason to put the PDA down." PocketScript believes it has a system that fulfills these requirements. It is beginning with an e-prescribing application.

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