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Desperate measures: Shire sells Dermagraft for nothing up front

This article was originally published in Scrip

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Executive Summary

Shire has signed a deal for its loss-making skin substitute product Dermagraft that effectively sees it giving the product away just to remove the drag on its earnings.

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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