Chobani introduces Chobani Probiotic, its first functional probiotics beverage to support digestive and immune health; Danone North America extends its Danimals children’s yogurt line with products to support immune system; and Plexus Worldwide and Sofar Americas roll out children’s probiotics.

Vitamin Shoppe names Muriel Gonzalez chief merchandising and marketing officer; Branded Legacy board member Jermaine Strong replaces CEO Ryan Medico; former Red Bull marketing head Gunning joins Mydecine; and CBD edibles, topicals firm sponsors X-Games athlete.

Benefits of OTC monograph reform legislation passed in March likely will take at least several years, according to GAO report to Congress. It notes the FDA still is analyzing the legislation and it may need two years to add and train staff.

Dietary supplements would be covered in pre-tax health savings accounts under Senate legislation. Industry groups say the health and economic impact of COVID-19 makes including supplements in the accounts more important. 

NPA part of broad coalition of industry groups asking Congress to provide a tax credit in the next stimulus package to help businesses absorb cost related to COVID-19 safety precautions. NPA notes in a 6 August release that those costs will amount to about $13,595 annually for natural products marketers.

Perrigo’s clinical trials on CBD likely will take years before resulting products help bring order to the market. During earnings presentation, CEO Murray Kessler says the trials aren’t intended to establish claims for CBD but are more a long-term effort to provide data to FDA.