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Prices Plunge As Xarelto Generics Arrive In India

Partner Zydus Cadila Debuts Another Rivaroxaban Brand

Executive Summary

More than half a dozen generic rivaroxaban brands are now available in India, putting the heat on Bayer’s blockbuster anticoagulant Xarelto in the price-sensitive market. Many rival generics are priced over 50% lower than the innovator product.

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