Prices Plunge As Xarelto Generics Arrive In India
Partner Zydus Cadila Debuts Another Rivaroxaban Brand
Executive Summary
More than half a dozen generic rivaroxaban brands are now available in India, putting the heat on Bayer’s blockbuster anticoagulant Xarelto in the price-sensitive market. Many rival generics are priced over 50% lower than the innovator product.