Pfizer's COVID-19 Vaccine Commercialization Plan Includes DTC Campaign
The company is planning a direct-to-consumer education campaign to inform the public about the importance of vaccination.
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The company showcased its pipeline in a two-day virtual meeting, trying to convince investors the long-term potential is undervalued.
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CEOs from the most advanced vaccines developers pledge to maintain standards – for the sake of safety, efficacy and public trust in vaccines.