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From Loser To Leader: The Turnaround Of AstraZeneca

Culture Change Has Been Key To Success

Executive Summary

Recently AstraZeneca became the most valuable company by market capitalization on the FTSE 100, quite a switch in fortunes from earlier in the decade, and HR head Fiona Cicconi tells Scrip that a change in culture as well as a productive pipeline has contributed to the firm's recent success.

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