How To Successfully Strategize Real World Evidence For Market Access
Payers and clinicians increasingly want to know how products work in real life, especially when data is limited. Real world evidence can help companies argue a product's value, but they should think carefully about their strategies as challenges remain.
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Urgent calls for industry to generate and apply real world evidence were matched at a recent conference only by complaints about challenges faced by this growing, ill-defined evidence category.
Real world evidence offers big potential to get medicines to the market, but exploiting the data is not always easy for companies. Pfizer's James Harnett explains the firm's RWE strategy and some of the challenges, like unstructured data and the need for incentives and standards for gathering the data.