Scrip is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By


Six Questions For McKinsey's Fox On Pharma's Digital Struggle

Executive Summary

Brian Fox, McKinsey & Company's global leader of the marketing and sales group within its pharmaceuticals and medical products practice, refers to pharma's unflattering standing in terms of digital maturity and tells Scrip that drug firms will need to make a "fundamental shift" in their orientation towards patients and physicians to keep pace with other industries well ahead of it in the digital arena.


Related Content

Majority Of Indian Firms “Beginners” In Digital Journey
As Digital Channels Grow In Importance, AZ, Lilly, GSK Seen As Key Engagers
The Viren Mehta Column: Disrupt Or Be Disrupted
KOL Webinars Get Maximum Bang For Pharma's Digital Buck?





Ask The Analyst

Please Note: Click here for more information on the Ask the Analyst service.

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts