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Six Questions For McKinsey's Fox On Pharma's Digital Struggle

Executive Summary

Brian Fox, McKinsey & Company's global leader of the marketing and sales group within its pharmaceuticals and medical products practice, refers to pharma's unflattering standing in terms of digital maturity and tells Scrip that drug firms will need to make a "fundamental shift" in their orientation towards patients and physicians to keep pace with other industries well ahead of it in the digital arena.

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