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There's No Place Like the Home Health Care Market

This article was originally published in Start Up

Executive Summary

The market for home health care products, valued at $4.3 billion today, is one of the largest and most stable medtech markets in the US, according to "US Markets for Home Health Care Products," a report recently published by the FDC-Windhover division of Elsevier Business Intelligence. Like most health care markets, it owes its growth to the burgeoning aging population. This population will only grow. As the larger elderly segment of the population ages, they'll require care. But rising health care costs have forced patients to recover from disease and injury at home rather than in an acute care or even rehabilitation setting. A dangerous shortage of facilities, nurses and other skilled health care personnel adds to the pressures and ensures strong growth in the home health care market for the foreseeable future.

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