CeQur: Conforming to the Lifestyle of the Type 2
This article was originally published in Start Up
Executive Summary
Insulin delivery devices don't fit into the lifestyles of patients with type 2 diabetes so they don't comply with their prescriptions. As a result, patients don't feel as well as they could today and down the road face the complications of poorly controlled diabetes. CeQur hopes to offer patients with diabetes a simple, inconspicuous and disposable patch pump that they can stick on the body. There will be no complicated programming or instructions--they'll simply dispense insulin at the touch of a button. (This article is a side bar to "Will Simpler Devices Tap the Largest Diabetes Market?" Start-Up, November 2008. )