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Medem Inc.

This article was originally published in Start Up

Executive Summary

Alarmed by the amount of unreliable health care information on the Web, the American Medical Association and six other non-profit professional medical societies, representing more than two-thirds of American doctors, have joined together to create Medem Inc., a for-profit enterprise with a goal of not only becoming the leading source of credible health care information on the Web, but also to "re-intermediate" physicians in the information flow. It aims to accomplish this by providing physicians with customizable Web sites and other Internet tools to enable better communication with their patients.

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