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UsernamePublicRestriction Comes to Health Care

This article was originally published in Start Up

Executive Summary

Electronic commerce couldn't be hotter these days and health care start-ups are trying their hands at "e-tailing." Venture firms have backed, PlanetRx Inc., Chemdex Inc., and Greentree Nutrition. However, the companies are working from new, evolving business models, and it isn't yet clear how they will make money--whether the majority of profits will come from taking a distributors' cut on product sales, from Web-based advertising or some other service integrated into online shops.


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