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Takeda Continues Post-patent Prevacid Hit, Looks Externally For Innovation And Leadership

This article was originally published in PharmAsia News

Executive Summary

TOKYO - Takeda, like most Japanese pharma, is hoping to counter the ongoing trend of patent expirations and yen appreciation by looking outward. Pushing beyond their comfort zones of Japan and U.S. markets, Japan's top pharma are pushing to gain ground in Europe and Asia. Similarly, these companies are looking outside of their own staff for expertise in these new regions
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