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S. Korea Attracts Local Subsidiary Of Italian Drug Maker Bracco

This article was originally published in PharmAsia News

Executive Summary

A South Korean subsidiary of Italy's Bracco Imaging launched operations in the country to provide medical-contrast media. As South Korea's first Italian pharmaceutical firm, Bracco Korea plans to compete with other foreign rivals, including Bayer Schering Pharma and GE Healthcare. Until Bracco's decision to set up shop in South Korea, its products had been marketed by Ilsung Pharmaceutical, a local drug maker. (Click here for more
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