Scrip is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By


Pfizer Seeks Opportunities In China's Rural Market

This article was originally published in PharmAsia News

Executive Summary

Pfizer is seeking opportunities in China's healthcare reform by entering small towns and rural regions. Reflecting this commitment, Pfizer CEO Jeff Kindler recently visited grassroots medical institutions in Luzhou, a small town in Sichuan (PharmAsia News, July 30, 2008). Pfizer and Tsinghua University are collaborating on a long-distance medical training project to train physicians from outlying areas; the drug giant is also making available its anti-tumor drug Sutent to local patients with serious cancers. Pfizer hopes to keep in touch remotely with rural doctors through the exercise even if its expensive drug is not prescribed. Instead of limiting itself to the high-end market, the company aims to expand its coverage from the current 170 cities to 600 over several years. (Click here for more - Chinese Language)

Related Content




Ask The Analyst

Please Note: Click here for more information on the Ask the Analyst service.

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts