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Japanese Supermarkets Plan Discounts When Selling OTCs

This article was originally published in PharmAsia News

Executive Summary

Japanese supermarket chains plan to discount over-the-counter drugs in early June when regulations take effect allowing sales by someone other than a licensed pharmacist at a listed price. The new regulations require a "registered salesperson" on duty at the supermarket, however. Among the major supermarkets planning to discount OTCs is the Aeon chain, which intends to offer limited-time discounts, and Life Corp., which plans extended discounts. Drugstore chains also are planning marketing changes to match the new competition. (Click here for more - a subscription may be required



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