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Hutchison Baiyunshan To Hand Out Medicine Coupons

This article was originally published in PharmAsia News

Executive Summary

Amid the financial crisis, billionaire Li Ka-shing's Hutchison Whampoa Guangzhou Baiyunshan Chinese Medicine will issue 6 million medicine coupons worth RMB 30 million nationwide to alleviate the burden of drug expenses for people in China. Consumers can get coupons with a face value of RMB 10-20 to purchase designated Hutchison Baiyunshan-made drugs. This is the first coupon distribution program targeting branded-drug consumption in the country. The exercise will allow the company to promote its products, capture funds, as well as benefit users. Analysts note that it has been Li's style to give profits back to consumers during past economic downturns. (Click here for more - Chinese Language)
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