Drug Maker TV Ads To Get Greater Chinese Scrutiny
This article was originally published in PharmAsia News
Executive Summary
Pharmaceutical advertisements are about to come under increased vigilance by the Chinese government as it tries to rid television of vulgar and sex-explicit content. The State Administration of Radio, Film and Television plans to tighten controls on exaggerations in advertisements involving the efficacy of drugs along with its other complaints. An SARFT official said some drug advertisements are changed between the time they are licensed by the government and the time they air, misleading consumers while breaking the law. The crackdown plans include added monitoring of ads for their "negative social impact." (Click here for more