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Most Aussie Doctors Rely On Drug Reps For Prescribing Info

This article was originally published in PharmAsia News

Executive Summary

A new survey of Australian physicians shows two-thirds of them continue to meet frequently with pharmaceutical representatives, who have a "major influence" on the drugs the doctors prescribe. A Choice national survey found 24 percent of general practitioners surveyed said they trusted the information they got from sales reps just as much as they trust independent sources. On an average, the two-thirds of doctors who met often with the agents did so an average of seven times per month. The survey of 180 physicians showed drug makers were second only to clinical evidence in importance in doctor drug selection. (Click here for more



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