Scrip is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Hu Li Health Media To Merge With Kangshi Media

This article was originally published in PharmAsia News

Executive Summary

Inside sources at Hu Li Health Media recently revealed that the firm will be merging with Kangshi Media, China's third largest health care media player. The acquisition will put Hu Li on track for an overseas listing by the first half of 2009. In Q1 this year, the company acquired three national and five local hospital LCD operators, adding more than 4,000 LCD screens to its existing 20,000. Its third round of financing worth some $60 million will be used to increase the LCD screen density in grade three and above hospitals. According to AC Nielsen, hospital advertising in China attracts more than 1 billion views annually. In the next five years, the multimedia sector is expected to occupy 20-30 percent of the entire advertising business to hit 50 billion yuan. (Click here for more - Chinese Language)
Advertisement
Advertisement
UsernamePublicRestriction

Register

SC068556

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel