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Hu Li Health Media To Merge With Kangshi Media

This article was originally published in PharmAsia News

Executive Summary

Inside sources at Hu Li Health Media recently revealed that the firm will be merging with Kangshi Media, China's third largest health care media player. The acquisition will put Hu Li on track for an overseas listing by the first half of 2009. In Q1 this year, the company acquired three national and five local hospital LCD operators, adding more than 4,000 LCD screens to its existing 20,000. Its third round of financing worth some $60 million will be used to increase the LCD screen density in grade three and above hospitals. According to AC Nielsen, hospital advertising in China attracts more than 1 billion views annually. In the next five years, the multimedia sector is expected to occupy 20-30 percent of the entire advertising business to hit 50 billion yuan. (Click here for more - Chinese Language)

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