New Media Consolidation In China’s Health Care Industry

After undergoing market consolidation, China's health care new media industry is heading toward a monopoly. According to a survey conducted early this year by Sinomonitor International and CTR Market Research, the hospital penetration rate of China Health Media hit 79.3 percent, followed by Health Media (Huli) with 36 percent and Kangshi Media with 11 percent. The figures were compiled based on the LCD screen installation rate of 466 hospitals located in Beijing, Shanghai, Guangzhou and Shenzhen. An industry analyst observes that competitors, especially new entrants, will find it hard to challenge the dominant position of China Health Media due to its key selling points of branding and size. (Click here for more - Chinese Language)