Glenmark Ups Respiratory Play But Is The Digihaler Disruptive?
Glenmark Pharmaceuticals Ltd., which is building its global respiratory play, appears to be betting big on its new next-generation digital inhaler that the India firm underscores is meaningful innovation that patients can afford. The jury, though, appears to be still out on whether India’s first digital dose inhaler (DDI) can help move the adherence needle.
You may also be interested in...
Just months into its launch, over 100,000 patients in India are said to be using Glenmark’s “Digihaler” for asthma and chronic obstructive pulmonary disorder (COPD) medication. But some key opinion leaders appear unconvinced of the disruptive potential of the firm’s next generation digital dose inhaler.
The increasing urgency for GlaxoSmithKline PLC to build up its overall respiratory portfolio was underscored when Mylan NV confirmed it has submitted an abbreviated new drug application (ANDA) to the FDA for launch of the first generic alternative to GSK's top-selling Seretide Evohaler (salmeterol xinafoate + fluticasone propionate), known in the US as Advair Diskus.
More possible competition is building for GlaxoSmithKline's blockbuster salmeterol and fluticasone combination, with a second Indian firm teaming up with the Polish biopharmaceutical company Celon to produce a version of the product.