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JPM: Pharma Must Change Tone Deaf Message On Pricing

This article was originally published in Scrip

Executive Summary

When biopharma executives were asked during the 34th Annual J.P. Morgan Healthcare Conference what they thought of public concerns about prescription drug pricing, some dismissed it as a political issue and others offered the same old explanations about recovering the cost of developing innovative medicines, yet the industry appears dismayed about the ongoing uproar.

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