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Pharma fashion: Roche, Elan, LEO and Alkermes model the austerity collection

This article was originally published in Scrip

Executive Summary

Roche brokers, Elan bifurcates, LEO stalks patients, Alkermes cleans out the prisons: those, in brief, are just four twists on the pharma business model that demonstrate how hard drug companies are working to try to find traction under increasingly discouraging market conditions.

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