Pharma fashion: Roche, Elan, LEO and Alkermes model the austerity collection
This article was originally published in Scrip
Executive Summary
Roche brokers, Elan bifurcates, LEO stalks patients, Alkermes cleans out the prisons: those, in brief, are just four twists on the pharma business model that demonstrate how hard drug companies are working to try to find traction under increasingly discouraging market conditions.