Pharma phoenix: big failures light the way to change
This article was originally published in Scrip
Two very big compounds fizzled this week. Both are vestiges of a hopefully passing pan-industry desire to ride its business model stubbornness into oblivion. But one wonders if the message is received.
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Two businessmen talked intently sitting at a small white table dwarfed by an enormous video screen probably about 15 feet high and 20 feet wide. Covered in a cold bluish-red electronic glow, their meeting appeared as if it were occurring in New York City's Times Square, at night.
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