Scrip is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By


2012 Scrip 100: How to get more 'wag' from the tail – managing mature brands in immature markets

This article was originally published in Scrip

Executive Summary

In the good old days of pharma, when pipelines were plentiful, Western markets were a haven for strong prices and double digit growth was a given, little thought or focus was given to those teams working with mature brands or those trying to get difficult 'emerging' markets on the radar.

You may also be interested in...

2012 Scrip 100 Preview: Base jumping for pharma – a slower descent from the patent cliff?

If there is one fact that even the most casual observer of the pharma industry is aware of, it is that there is a patent cliff, and many companies in the process of falling off it! The latest numbers suggest that brands generating more than $150 billion in global sales in 2010 will lose primary patent protection in at least one major market by 2015.


Related Companies




Ask The Analyst

Ask the Analyst is free for subscribers.  Submit your question and one of our analysts will be in touch.

Thank you for submitting your question. We will respond to you within 2 business days. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts