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Generics exceed branded drugs sales in Bulgaria

This article was originally published in Scrip

Executive Summary

Sales of generic drugs in Bulgaria stood at €459 million last year, exceeding those of branded products (€357 million) by almost 30%. The volume of generic drugs sold was more than five times higher than branded medicines (210 million and 40 million packs, respectively). The average price of a branded medicine pack was €9 compared with €2 for a generic product.

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