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Pfizer and generics – leveraging its established business

This article was originally published in Scrip

Executive Summary

Pfizer is doing everything it can to prepare for a sales decline when its best-selling product Lipitor (atorvastatin) goes off patent. First it was the $68 billion acquisition of Wyeth, and now it is turning to generics through the recent licensing deal with Aurobindo Pharma.

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