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Cosmetics Ad Enforcement In Brief: TreSemme Naturals Settlement; Julep Beauty; More

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Executive Summary

Unilever has established a $3.25m fund to recompense consumers for TreSemme Natural purchases under an approved class-action settlement in California’s Eastern District. Meanwhile, Washington state’s attorney general has deceptive negative-option marketing in his sights, and consumer watchdog groups are urging FTC to tackle undisclosed influencer advertising in the social media channel.


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