Biossance Doubles Down On 'Free Of' Marketing With Ingredient Blacklist
This article was originally published in The Rose Sheet
Executive Summary
Biossance, the personal-care division of integrated renewable products company Amyris, has unveiled a blacklist of more than 2,000 cosmetic ingredients it "refuses to use" due to safety and environmental concerns. The company discusses its rationale for the move and the controls it has in place in a litigious environment where "free of" claims are under increasing attack.