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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Cover Girl: Spring Forecast Color Collection will debut in March for a limited time, Procter & Gamble says. Lineup features lip and eye items in soft, muted tones and "100% chance of shine," Cover Girl says. Wetslicks will launch the limited-edition SpringSlicks lip gloss, which offers two Wetslicks colors in one tube to deliver "shimmering color and lasting shine." SpringSlicks will be available in Coral Belle, Peach Blossom, Rose Petals, Silk Rose, Very Mulberry and Wild Rose, at $4.99 apiece. Cover Girl also will offer the limited-edition Eye Enhancer 1-Kit Shadow ($2.94) in three sheer shades: Bluebell Bloom, Spring Mist and Subtle Sage. Limited-edition items will be available for approximately eight weeks, firm notes...



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