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Zomnir joins Hard Candy

This article was originally published in The Rose Sheet

Executive Summary

Urban Decay Creative Director Wende Zomnir appointed creative director of sister brand Hard Candy. Exec is charged with returning the brand to "prestige teen" positioning under new parent The Falic Group, firm announces. Zomnir, who will remain creative director of Urban Decay, will work to revive the brand with more functional, "eye-catching" packaging and lower price points. Hard Candy and Urban Decay were once niche rivals in the cosmetics industry before both were acquired by LVMH. Under luxury goods manufacturer's ownership, Hard Candy struggled to define its position in the market and registered revenue declines, while Urban Decay turned in solid performance (1"The Rose Sheet" Dec. 23, 2002, p. 6). Both brands were purchased by Duty Free Americas owner, The Falic Group, in December (2"The Rose Sheet" Feb. 3, 2003, In Brief)...

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