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Beiersdorf update

This article was originally published in The Rose Sheet

Executive Summary

Sales in the first two months of the year increased 9% at constant exchange rates, German company announces at annual press conference in Hamburg April 2. Based upon early sales figures, Beiersdorf predicts sales for the year will rise 7% to about $5.34 bil. (€1=$1.09). Profit after taxes is expected to represent 6% of sales, Beiersdorf adds. Growth will be driven by continuous investment in key brands including Nivea, Juvena, La Prairie, 8x4 and Atrix, accelerated development of international markets and new products, firm states...



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