Jean Patou

For Ever women's fragrance bowing in 35 to 40 Bloomingdale's, Saks Fifth Avenue and Nordstrom doors. For Ever is the first Patou fragrance to feature both fruity and floral accords; in the past, the designer's scents have embodied more traditional floral nuances. The amber juice is housed in a clear glass bottle with a plum stopper. In-store efforts include fragrance modeling and sampling. For Ever will be offered in four forms, including a 1.7 oz. eau de parfum for $78 and a .13 oz. solid perfume compact for $48. In addition, 5,000 limited edition spray bottles will sell for $215 each. Four lipstick shades will debut with the scent for $25 apiece