University Medical Face Lift vitamin C patch to be supported by $10 mil. ad budget.
This article was originally published in The Rose Sheet
Executive Summary
UNIVERSITY MEDICAL FACE LIFT ANTI-AGING LINE's $10 MIL. AD CAMPAIGN will feature the Vitamin C Anti-Wrinkle patch, the company's newest product in the five-SKU Face Lift Regeneration system and its first patch offering. As part of a 1998 umbrella campaign for the line, the advertising effort will highlight the anti-wrinkle patch within the Face Lift system. University Medical claims the vitamin C patch is the "most significant advance in skin care technology" available in the mass market." The company is supporting the product with print and TV spots as well as a sampling program consisting of the distribution of 5 mil. samples in 1998, the Irvine, Calif.-based company said.