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Murad introduces Environmental Shield treatment system to "protect" and "defend" skin.

This article was originally published in The Rose Sheet

Executive Summary

MURAD ENVIRONMENTAL SHIELD POSITIONING AS SKIN PROTECTOR, HEALING TREATMENT is based on the concept that environmental damage accounts for "over 80% of the signs of premature aging," according to the El Segundo, Calif.-based salon skin care products company. The seven-SKU antioxidant line was designed with the dual purpose of "protecting" and "defending" skin from environmental damage while working to "repair skin" already "exposed to the elements," Murad said.



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