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Marketing in Brief: Chanel

This article was originally published in The Rose Sheet

Executive Summary

Chanel: "Multi-million" dollar Coco print advertising campaign featuring model Manon von Gerkan will break in the August issue of Vanity Fair and September books of Cosmopolitan and Allure, the company said. Shot by Patrick Demarchelier, Mahon is pictured in the spots wearing a black lace Chanel dress while laying on a suede sofa in Coco Chanel's Paris apartment. Chanel expects the campaign to reach over 53 mil. women in 21 national and regional publications by the second half of 1997. Gerkan succeeds Shalom Harlow as the new face for the women's fragrance. Chanel introduced Coco in 1985...



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