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Marketing in Brief: Beiersdorf

This article was originally published in The Rose Sheet

Executive Summary

Beiersdorf: Eucerin Plus for the Face alpha hydroxy acid moisturizing lotion SPF 15 "smoothes roughness" without the "irritating side effects" usually associated with AHAs, the company said. Beiersdorf will support the product with print ads in the third quarter in professional publications, and a "significant" dermatologist and pharmacist sampling program. On counter in September in mass market and drug stores, a 4 oz. pump will cost $7.99...



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