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Bristol-Myers quarterly Herbal Essences sales rise 136% to $80 mil..

This article was originally published in The Rose Sheet

Executive Summary

BRISTOL-MYERS HERBAL ESSENCES "ORGANIC EXPERIENCE" STIMULATES 136% SALES JUMP to $80 mil. in the second quarter, driving the company's hair care category sales up 25%, Bristol-Myers Squibb reported July 22. The firm noted that the brand's "breakthrough" advertising campaign had an "extremely high recall among consumers." The tongue-in-cheek Herbal Essences TV and print spots, tagged "Organic Experience," were designed by Bozell (New York City). BMS also cited Infusium 23 leave-in hair conditioner as a sales booster for the hair care segment



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