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In Brief: Skin Cancer Foundation

This article was originally published in The Rose Sheet

Executive Summary

Skin Cancer Foundation: Launching "extensive" sun protection education program in over 2,000 Eckerd Drug Stores from June 22 through Aug. 27. Eckerd circulars distributed through national newspapers to approximately 12 mil. readers, address a variety of skin care issues, including the importance of using sunscreens, photosensitizing medications, and how to best protect young children from the sun's harmful rays. Other media activities include a speaker's bureau, TV, print and radio interviews. Eckerd stores will house Health Information Centers where consumers can get information on health and sun tips, warning signs of skin cancer and instructions on self-examination, the foundation said...



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