Frederic Fekkai marks expansion into department stores with inaugural fragrances.
This article was originally published in The Rose Sheet
Executive Summary
FREDERIC FEKKAI FRAGRANCE LAUNCHES HERALD FIRM's ENTRY INTO DEPARTMENT STORES; the fashion designer's skin care line, makeup collection and two new fragrances, currently sold only through the Frederic Fekkai Beaute de Provence salon in New York City and the salon's toll-free number, will be distributed through in-store Frederic Fekkai boutiques in select Saks Fifth Avenue doors and Neiman Marcus doors nationally beginning in October. The company, founded as a joint venture with Chanel in 1995, launched its 17-product cosmetics collection in the New York salon in September 1996 and the 12-SKU skin care line in October 1996 ("The Rose Sheet" Sept. 9, 1996, In Brief).