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Marketing in Brief: Ultima II

This article was originally published in The Rose Sheet

Executive Summary

Ultima II: Vital Radiance cream and lotion contain "optical diffusers" to "diminish flaws and discolorations," while antioxidants protect skin, Revlon said. Beta hydroxy acids "promote surface cell turnover [and] even out skin texture," the company said. The skin care products also contain SPF 15. On counter in July, the suggested retail price for a 1.5 oz. pump lotion or 1.5 oz. cream is $22.50...



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