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In Brief: Styling Technology

This article was originally published in The Rose Sheet

Executive Summary

Styling Technology: Purchase of Irvine, Calif.-based U.K. Abba Products and the Abba Pure & Natural aromatherapy salon line for $20 mil. will give the company an entry into consumer hair care, the firm announced June 26. The 10-SKU Abba line, which includes shampoos, conditioners and styling and treatment products, had sales of around $10.5 mil. in 1996, according to Styling Technology. Founded in 1995, Phoenix, Ariz.-based Styling Technology has purchased four salon products companies in the past year, including tanning and body care manufacturer Body Drench, and two salon tool companies. The firm said it plans to continue its acquisition spree in order to expand product offerings and become a "one-stop" shop for salon distributors. Styling Technology products are distributed in over 20,000 doors, including national salon chains and beauty supply stores, according to the company...



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