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LittlePoint Corp.

This article was originally published in The Rose Sheet

Executive Summary

Firm is changing the brand name of Skedaddle! Children's Dry Skin Relief to Ta Daa! Children's Dry Skin Relief in order to prevent consumer confusion between the moisturizing lotion and Skedaddle! Insect Protection for Children, which launched in 1991. LittlePoint says that there are no other changes to the lotion, which began shipping in mid-October ("The Rose Sheet" Oct. 17, p. 9).
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