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PEARL DROPS AD CLAIMS, INCLUDING REMBRANDT COMPARISON, SUBSTANTIATED

This article was originally published in The Rose Sheet

Executive Summary

PEARL DROPS AD CLAIMS, INCLUDING REMBRANDT COMPARISON, SUBSTANTIATED, the National Advertising Division of the Council of Better Business Bureaus (NAD) announced Dec. 22. Following a review of data submitted by Carter-Wallace, NAD concluded that the following statements were supported: "Laboratory testing proves: Pearl Drops cleans better than Rembrandt for half the price"; "And Pearl Drops is gentle enough to use every time you brush"; and "To help get your teeth their whitest use Pearl Drops Whitening Toothpaste."
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