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PEARL DROPS AD CLAIMS, INCLUDING REMBRANDT COMPARISON, SUBSTANTIATED

This article was originally published in The Rose Sheet

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Executive Summary

PEARL DROPS AD CLAIMS, INCLUDING REMBRANDT COMPARISON, SUBSTANTIATED, the National Advertising Division of the Council of Better Business Bureaus (NAD) announced Dec. 22. Following a review of data submitted by Carter-Wallace, NAD concluded that the following statements were supported: "Laboratory testing proves: Pearl Drops cleans better than Rembrandt for half the price"; "And Pearl Drops is gentle enough to use every time you brush"; and "To help get your teeth their whitest use Pearl Drops Whitening Toothpaste."

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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