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Pacific World

This article was originally published in The Rose Sheet

Executive Summary

Firm is launching a new print ad campaign for Nailene artificial nails. Six different ads show a hand with red fingernails positioned with "prestigious, high-ticket, luxury items" such as a Porsche and a diamond wrist watch. The ad states the price of the luxury item and the tagline "Nails by Nailene $5.00 or less." The ads will run throughout 1994 in magazines such as Self, Glamour and Soap Opera Digest. The agency is Newport Beach, CA-based Burton, Livingstone & Kirk. Pacific World also will promote Nailene nails with a $1 mail-in rebate for nails and a 55 -off instant redeemable coupon for nail kits
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