Chese-Pond's
This article was originally published in The Rose Sheet
Executive Summary
Promoting Vaseline March "Skin Awareness Month" with FSI coupons, in-store rebates and print ads in national magazines and newspapers. Consumers will be invited to call the toll-free "Skin Awareness Hotline" to receive the names of three local dermatologists, $8 worth of coupons for Vaseline products, an educational brochure, free samples of Dermasil Dry Skin Treatment and Vaseline Petroleum Jelly Cream and entry in a sweepstakes