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This article was originally published in The Rose Sheet

Executive Summary

Promoting Vaseline March "Skin Awareness Month" with FSI coupons, in-store rebates and print ads in national magazines and newspapers. Consumers will be invited to call the toll-free "Skin Awareness Hotline" to receive the names of three local dermatologists, $8 worth of coupons for Vaseline products, an educational brochure, free samples of Dermasil Dry Skin Treatment and Vaseline Petroleum Jelly Cream and entry in a sweepstakes





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